Share One With a Friend... o_O

[eumelia]

I've seen many sexist adds in my life, because hey, I'm a child of Consumer Culture... advertisement is the culture.

But this one, takes the cake.

I'm not a huge drinker, I in fact don't drink that much as I dislike being more than buzzed and it doesn't take much for me to get a buzz.
I do, however, know what I like in my alcohol and if there is a beer that I really relish drinking, it's Guinness.
I mean for fuck's sake one of my planned stops while I was in Dublin was the Guinness Brewery!

And now they bloody well went and ruined my love for them and their clever and hilarious adverts.
Fuck them. They just lost a loyal consumer.
*weeps*

Edited To Add: I'm so upset by this that I actually wrote a letter to Guinness. Here's what I wrote .

[To Guinness.com]Hello,

Recently an internet viral ad of Guinness beer has been flowing through the internet.

[link to video]

It shows the back of a woman being used as a table and two male hands each take a sip of the bottle resting on her back. They are quite obviously in the middle of a sexual act and are sharing this woman as well as the beer. The tag line is "share one with a friend. Or two".

As a woman who enjoys drinking Guinness and has always appreciated the cleverness and originality of the company's adverts, I have to say I was deeply offended to see an advert of this kind bearing the name of a beer I've always associated with class and genuine consumer caring - the company that has been the forerunner in responsible drinking.
This particular ad completely negates this image.
It is sexist and demeaning towards both women (who are completely dehumanized in this ad) and towards men (who show no compunction in treating a woman as they would a bottle of beer).

I hope I am not the only one who has written to you on this issue and I hope you take it to heart.
This ad should never have been made and I hope it is removed from the internet as soon as possible.
Or at the very least acknowledged as demeaning and offensive.

Comments

[eumelia.livejournal.com]

I also have post cards of the old cartoon ads, I love that Toucan :(

It would have been more impressive if indeed it was a drought and the foam remained in the glass But I'm having a hard time getting past the creepy sexist thing.