Flowers for FGM Awareness
Dec. 2nd, 2007 09:05 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Amnesty International has launched a new ad campaign to raise awareness for the fight against female genital mutilation.
Pandagon and Feministing have already posted about it.
I found the ads very evocative:

Click on the images for full size
I think it details the meaningless destruction of something beautiful, without making it look obscene or cliched.
Flowers have more often than not been used to describe or be a euphemism for female genitalia, not just the vagina, but the vulva, the clitoris, the labia majora and minora, and of course we can't not think of famous painter Georgia O'Keef who made famous the use of flowers to describe the beauty and sexuality of female genitalia.
I've heard from people that it is now considered cliche to use flowers as genitalia, but I think in this ad campaign it is used excellently, because the flowers evoke innocence, which is exactly what these (most usually) pre-pubesant girls lose when they are mutilated in such a way.
I'd love to hear what y'all think.
Pandagon and Feministing have already posted about it.
I found the ads very evocative:


I think it details the meaningless destruction of something beautiful, without making it look obscene or cliched.
Flowers have more often than not been used to describe or be a euphemism for female genitalia, not just the vagina, but the vulva, the clitoris, the labia majora and minora, and of course we can't not think of famous painter Georgia O'Keef who made famous the use of flowers to describe the beauty and sexuality of female genitalia.
I've heard from people that it is now considered cliche to use flowers as genitalia, but I think in this ad campaign it is used excellently, because the flowers evoke innocence, which is exactly what these (most usually) pre-pubesant girls lose when they are mutilated in such a way.
I'd love to hear what y'all think.