I too remeber that campain and I can definitely get why it came off as offensive, though I can also see the perspective that says that this particular ship had a long history of putting queering of the source in a more official context and was also a reaction to openly sourcing from all the OTHER (hetero) parts of fandom for the remake, but I'm also pretty sure that lots of people did not really see this as the main reason to complain and that there was a fair amount of them only there for the shipping, which is totally not ok. But I really don't mean to dig up old hurts, esp. when I basically agree with you.