eumelia | Share One With a Friend... o

I've seen many sexist adds in my life, because hey, I'm a child of Consumer Culture... advertisement is the culture.

But this one, takes the cake.

I'm not a huge drinker, I in fact don't drink that much as I dislike being more than buzzed and it doesn't take much for me to get a buzz.
I do, however, know what I like in my alcohol and if there is a beer that I really relish drinking, it's Guinness.
I mean for fuck's sake one of my planned stops while I was in Dublin was the Guinness Brewery!

And now they bloody well went and ruined my love for them and their clever and hilarious adverts.
Fuck them. They just lost a loyal consumer.
*weeps*

Edited To Add: I'm so upset by this that I actually wrote a letter to Guinness. Here's what I wrote .

[To Guinness.com]Hello,

Recently an internet viral ad of Guinness beer has been flowing through the internet.

[link to video]

It shows the back of a woman being used as a table and two male hands each take a sip of the bottle resting on her back. They are quite obviously in the middle of a sexual act and are sharing this woman as well as the beer. The tag line is "share one with a friend. Or two".

As a woman who enjoys drinking Guinness and has always appreciated the cleverness and originality of the company's adverts, I have to say I was deeply offended to see an advert of this kind bearing the name of a beer I've always associated with class and genuine consumer caring - the company that has been the forerunner in responsible drinking.
This particular ad completely negates this image.
It is sexist and demeaning towards both women (who are completely dehumanized in this ad) and towards men (who show no compunction in treating a woman as they would a bottle of beer).

I hope I am not the only one who has written to you on this issue and I hope you take it to heart.
This ad should never have been made and I hope it is removed from the internet as soon as possible.
Or at the very least acknowledged as demeaning and offensive.

Flat | Top-Level Comments Only

I also wrote a letter to Guinness and I got a response back from pamla dot daly at diageo dot com:

Dear Lisha,

Thank you for contacting us with your concerns over the ‘Guiness (sic) Good Times’ video on YouTube.

Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed.

We have made this clear in a statement on the video’s site, and the producer of the video has also now made it clear that the material is not associated with Guinness.

For further information, check out our marketing code at http://www.diageo.com/, and thank you again for raising your concerns with us.”

We hope you continue to enjoy our brand and hope to hear from you in the future.

Kind Regards
Pam
Consumer Relations

I just thought you should know.

OMG! YAYZ!

Thank you for updating me.

Would it be alright to copy-paste this letter to an entry?

Go right ahead!

Share One With a Friend... o_O

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